Ben Booker

Highspring / ALSAC (St Jude Children's Hospital) | 2024–2026

• Aligned client goals with product roadmap
• Communicated with stakeholders to drive continuous improvement
• Coached teams, facilitated Scrum events, and removed impediments

PetSafe Brands | 2017–2024

• Executed digital marketing campaign strategy
• Leveraged ecommerce and CMS platforms to optimize customer experience
• Executed product launches and merchandising efforts across multiple ecommerce storefronts

PetSafe Brands | 2015–2017

• Diagnosed and resolved hardware, software, and account‑related issues
• Designed and maintained the SharePoint intranet to improve communication and workflow efficiency

PetSafe Brands | 2012–2015

• Delivered internal technical support for multiple high‑volume customer contact centers
• Owned internal product knowledge base to improve agent accuracy and resolution speed

PetSafe Brands | 2010–2012

• Resolved product issues with a focus on clarity, empathy, and first‑contact resolution
• Provided customer service, technical troubleshooting, and warranty support to end users

• Campaign execution & optimization across email, SMS, and onsite merchandising
• Shopify, Magento, BigCommerce — product setup, merchandising, and storefront operations
• Lifecycle marketing support including segmentation, A/B testing, and performance reporting

• CMS platforms: WordPress, Sanity, Kentico — content updates, templates, and QA
• PIM systems: Salsify, inRiver — product data modeling, enrichment, and syndication
• Cross‑functional coordination to maintain accurate, consistent product content

• GA4, GTM, Convert — tracking setup, event tagging, and experiment execution
• Performance monitoring and reporting to guide optimization and roadmap decisions
• Data‑driven insights to support merchandising, marketing, and product improvements

• HTML/CSS, Git, DNS/SSL, API integration — light development and technical troubleshooting
• Certified ScrumMaster — sprint facilitation, backlog refinement, and team collaboration
• Adobe Photoshop — basic image editing, optimization, and asset preparation

Issuer: ScrumAlliance (2025)

Learned sprint facilitation, servant‑leadership, and backlog practices to boost team delivery.

School: Pellissippi State College | Knoxville, Tennessee (2017)

Learned responsive, mobile‑first layouts and performance techniques for fast UX.

School: Ivy Tech State Community College | Fort Wayne, Indiana (2008)

Studied hardware, software, networking, and IT operations fundamentals.

School: Anthis Career Center | Fort Wayne, Indiana (2004)

Studied networking fundamentals and IT operations.

School: Anthis Career Center | Fort Wayne, Indiana (2003)

Studied hardware, software, networking, and IT operations fundamentals.

Joined nonprofit organization as a consultant to launch a new development team, later becoming Scrum Master for two teams responsible for Constituent Mastering and data‑hygiene systems — delivering APIs, Lambda workflows, and SQL processes.

Improved global ecommerce operations across 17 stores while leading the migration from Magento to Shopify, improving site performance, strengthening merchandising capabilities, and supporting consistent global branding.

Provided internal IT support for a 60‑person call center and expanded coverage to a second center and a new remote program, ultimately supporting nearly 100 specialists and improving uptime across distributed teams.